Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Campaign Work, Thursday, 24 January 2013 08:00AM
Channel 4 "Black Mirror" by 4Creative
Channel 4 is promoting the new series of Black Mirror with a campaign that takes a jaundiced look at modern advertising and our addiction to technology. The print and TV work shows utopian scenes that are typical of a modern commercial but with an unsettling twist. The TV spot was conceived and directed by 4Creative’s Neil Gorringe. The print work was art directed by Claire Watson and photographed by Kate Abbey.
This article was first published on Campaign Work
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…