Agency: BETC Euro RSCG
Campaign Work, Wednesday, 23 January 2013 04:35PM
The team created a short track with no artist credited so that the royalties go directly to the charity.
The track, Just Listen, is a 35-second audio clip of a man describing the project and, simply by listening to it, people help support Sound Seekers.
The team also created a dedicated website for the project. To listen to the track, search "Just Listen Sound Seekers" on Spotify.
This article was first published on Campaign Work