Campaign Work, Wednesday, 23 January 2013 04:35PM
The team created a short track with no artist credited so that the royalties go directly to the charity.
The track, Just Listen, is a 35-second audio clip of a man describing the project and, simply by listening to it, people help support Sound Seekers.
The team also created a dedicated website for the project. To listen to the track, search "Just Listen Sound Seekers" on Spotify.
This article was first published on Campaign Work
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.