O2 has unveiled a new ad by VCCP starring Beyonce. It promotes her upcoming UK tour, for which O2 customers can buy tickets ahead of the general public as part of the mobile network’s Priority promotion. The spot, which features new music from Beyonce, shows the singer and the crew from her tour in an opulent setting reminiscent of Marie Antoinette’s court, but with a modern twist. It debuted online and appeared on TV this week. The campaign will be promoted through Beyonce’s and O2’s social media channels. It was written by Stephania Silveira, art directed by Rachel Robinson and directed by Jonas Akerlund through RSA Films.

This article was first published on Campaign Work


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