In association with
Lurpak "good, proper food" by Wieden & Kennedy
Campaign Work, Thursday, 07 February 2013 08:00AM
Lurpak has released an ad campaign, by Wieden & Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created by Hollie Newton, the creative directors were Dan Norris and Ray Shaughnessy, and the print work was shot by Rick Guest.
This article was first published on Campaign Work
Related articles
- Private View: Jonathan Burley and Katrien De Bauw
- Lurpak relaunches Bake Club online community
- Lurpak 'lightest' by Wieden & Kennedy
- Lurpak 'kitchen odyssey' by Wieden & Kennedy
- Lurpak 'cupcake' by Saatchi & Saatchi
- Lurpak 'cake' by Wieden & Kennedy
- Lurpak 'pie' by Wieden & Kennedy
- Lurpak 'Lurpak Christmas' by Wieden & Kennedy, London
- Lurpak 'mushroom' by Wieden & Kennedy
Additional Information
Campaign Jobs
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Most viewed
Most commented
-
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
Read more on Chronicles of Cannes – The Arrival…
