Adam & Eve/DDB has created a TV spot to mark the 125th anniversary of the lager brand Foster’s. "Anticipation" recreates the brand’s introduction to Australia in 1888. The brothers William and Ralph Foster, played by the actors who appear as Brad and Dan in the lager’s humorous beachside ads, are shown giving Melbourne’s mayor a sample of the drink. The spot was created by Aidan McClure and Laurent Simon, and directed by Daniel Kleinman through Rattling Stick. Post-production was handled by Framestore.

This article was first published on Campaign Work


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