VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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O2 "Untouchables launch film" by VCCP
Campaign Work, Thursday, 21 February 2013 08:00AM
O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables – a mix of male and female athletes including leading free runners, a choreographer to pop stars including Rihanna and Dizzee Rascal, and a former Leicester Tigers player. The campaign was created by Neil Shanlin and Katie Welch-Cook, and directed by Fisher Magee through Skin Flicks. Post-production was by Finish, with audio post-production by 750mph.
This article was first published on Campaign Work
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
