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Campaign Work, Wednesday, 20 February 2013 11:00AM
Anchor is launching a 60-second TV ad that celebrates the butter brand’s place in British kitchens. The spot, created by CHI & Partners, shows some of the incidents that have taken place in one family’s kitchen over the course of 30 years. The ad, which launches tomorrow (Friday), will be supported by outdoor and print activity. It was created by Jim Bolton. Micky Tudor was the creative director on the ad, which was directed by Tom Tagholm through Blink.
This article was first published on Campaign Work
It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.