McDonald’s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal box has its own sense of intrigue. It features observational footage, such as the smiles, concentration and shared pleasures that occur when a child plays with a box. The TV spot will be supported by a national press campaign. The work was created by Tony Malcolm and Guy Moore, and directed by Vince Squibb through Gorgeous.  Post-production was by The Moving Picture Company.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs