Hastings Direct "refreshingly straightforward insurance" by Antidote

Campaign Work, Thursday, 14 March 2013 02:41PM

Antidote has launched Hastings Direct's first TV advertising campaign in four years. The ad for the insurance broker centres around the strapline "Refreshingly straightforward insurance" and features its old brand mascot, a Battle of Hastings warrior called Harry. Stephen, a seagull, helps him think of new ways to make insurance better for customers. The campaign was created by Teddy Keen and Fran Payne. 

This article was first published on Campaign Work

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