Agency: Fallon London
In association with
Campaign Work, Thursday, 14 March 2013 03:23PM
Brothers and Sisters has launched an online campaign for Sky Sports via Twitter ahead of the opening Grand Prix of the new Formula One season. The activity will include a nationwide TV and press campaign, while fans will be able to take part in an online Grand Prix-style quiz on Twitter. The overall winner will win tickets to the 2014 Australian Grand Prix in Melbourne. The "virtual Grand Prix" was developed by the creative technology company Visual Voice.
This article was first published on Campaign Work