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Campaign Work, Thursday, 14 March 2013 03:50PM
Whiskas has launched a TV campaign by Abbott Mead Vickers BBDO. The spot, which shows the similarities between big cats and the domestic variety, aims to reinforce Whiskas as a trustworthy brand. The 50-second ad follows a leopard as it prowls through a snowy forest, which turns out to be a back garden. After hearing a dog bark, it jumps through a cat flap and turns into a tabby. The spot was directed by Chris Palmer through Gorgeous.
This article was first published on Campaign Work