Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person arriving nervously at an unsavoury gambling room with the cash before the stunt is revealed. The work was created by Koenraad Lefever and Dries de Wilde, and directed by Cecilia Verheyden through Monodot.

This article was first published on Campaign Work

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