Agency: Bartle Bogle Hegarty
In association with
Campaign Work, Thursday, 21 March 2013 08:00AM
Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam & Eve/DDB with illustrations by Noma Bar, features images based on Jaws, Taxi Driver and The Silence Of The Lambs. Each poster includes the strapline "See film differently" to encourage cinema-goers to develop a perspective on films. Postcards will also be distributed in independent cinemas. The campaign was designed by Pete Mould.
This article was first published on Campaign Work