Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Key Euro 96 sponsors turn down deals for 2000 event
By IAN DARBY Thursday, 01 April 1999 12:00AM
Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have decided not to back the Euro 2000 football championship in the Netherlands and Belgium.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
