MARKETING MIX: Feeling exploited by brand overkill
By MARC MENDOZA Thursday, 04 March 1999 12:00AM
The increasingly commercial world has brought great reward to the media industry. Few opportunities are unexplored. From broadcast sponsorship to take-away carton lids, from JazzyBooks to ads in urinals, brands seek innovations to make an impact. As conventional approaches become less effective, alternatives are sought.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
