ADVERTISING & PROMOTION: Talking garbage can say volumes about business
By DRAYTON BIRD Thursday, 10 July 1997 12:00AM
Recently I read about someone who will ’provide a strategic direct marketing resource’ to BMP DDB. The day before a certain Gary Crossing wrote in The Big Issue about the ’God-like genius’ of Kevin Rowland, a musician with the not entirely amazing Dexy’s Midnight Runners. Two such pieces of drivel close on each other’s heels convinced me: it’s time to unveil Bird’s First Law of Tripe.
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