EDITORIAL: New technology is placing the future of TV ads in doubt
By CONOR DIGNAM, Editor Thursday, 05 October 2000 12:00AM
Next month a delegation from the Incorporated Society of British Advertisers is due to visit BSkyB's offices for a briefing on developments in the multi-channel market. High on the agenda will be the new technology being introduced into the marketplace which places increasing power in the hands of the viewer. Not just the power to zap from channel to channel, but more worrying, the power to zap the ads themselves.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
