NEWS IN BRIEF
Thursday, 08 March 2001 12:00AM
Polo Smoothies are to be advertised on TV for the first time to support Nestle Rowntree's launch of a new flavour, Blackcurrant Breeze. The ad, 'Hole Couture', through J Walter Thompson, positions Smoothies as a more upmarket and fashionable Polo, and features well-dressed sophisticated models mucking about with the sweets. It breaks on April 1.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Database Marketing Manager Blue Skies Marketing Recruitment £30000 to £40000 per annum, Leicestershire
- Account Director/Group AD role - Big Automotive Brand and Motorsports, South West London Blue Skies Marketing Recruitment £40000 to £50000 per annum, London
- Digital PR Account Manager/Senior AM - Big Automotive Brand, South West London Blue Skies Marketing Recruitment £28000 to £40000 per annum, London
- PR Brands & Lifestyle Account Manager/Senior AM - Major Automotive Brand, South West London Blue Skies Marketing Recruitment £28000 to £40000 per annum, London
- PR AE/SAE role at great SW London agency - Big name Automotive brand Blue Skies Marketing Recruitment £15 to £23 per annum, London
Most viewed
- McCain cooks up potato-scented bus stop campaign
- Picture Gallery: OgilvyOne Direct Agency of the Year party
- Campaign Viral Chart: Honda's Ferris ad is top of the class
- BA suitcase race highlights Olympic spirit
- Volkswagen and Honda reign supreme at Super Bowl 2012
- Lacoste snaps up MPG Media Contacts
Most commented
