Why I don’t much like brands that don’t care for me

By JEREMY BULLMORE Thursday, 16 July 1998 12:00AM

This is how to tell a bad play from a good play. At some point in the course of a bad play, an affronted character will exclaim: ’What do you take me for?’ This is often extended to: ’What do you take me for - a fool?’ Or at peak moments of melodrama: ’What do you take me for - a whore?’

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