CUSTOMER LOYALTY: In a league of its own - Fantasy football has taken off as a database marketing tool, and its potential has not been lost on the media, writes Sharon Smith
By SHARON SMITH Thursday, 16 October 1997 12:00AM
Like so many fads, the fantasy football phenomenon currently sweeping Britain is an import from the US. But unlike most, it is a craze that observers insist is here to stay for the foreseeable future.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Account Director AF Selection £32 - £40,000 + superb benefits, Manchester
- Digital Account Manager Major Players £28000 - £35000 per annum, London
- Digital Creative Team senior - London 65K The Industry Club London Ltd £65,000, Central London
- Digital Content Editor-Financial Services-Hamps Blue Skies Marketing Recruitment £26000 to £30000 per annum, Southampton
- Junior Account Manager Major Players £23000 - £25000 per annum, London
Most viewed
Most commented
