ANALYSIS: Will Cott strike gold with cola?
By SHARON MARSHALL Thursday, 25 January 1996 12:00AM
Cott Europe is hoping to boost profits with its alcoholic cola, Barker’s Liquid Gold, but the company must overcome public opposition and at least two rival brands before it opens up a rich seam. Sharon Marshall reports
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Digital Planner NG Digital Marketing Circa 30k, London
- Business Director Blue Skies Marketing Recruitment £65000 to £70000 per annum, London
- Account Director, £50k - £55k, Integrated / fantastic client - ATL / Digital Brand Work MODA consult Up to £55k + excellent benefits, Central London
- Senior Conceptual Designer Major Players £55000 - £65000 per annum, London
- Account Director or Senior Account Director, £50k - £60k, Integrated / fantastic client! MODA consult Up to £60k + excellent benefits, Central London
Most viewed
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Wickes rolls out first social media campaign
- OgilvyOne names Annette King as EMEA chief executive
- TBWA scoops global Four Seasons brief
- Nike kick-starts global football campaign starring Ribery and Neymar
- Sky opens creative agency talks
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
