MARKETING MIX: COMMENT; Words come too easy but acting on them doesn’t
By DRAYTON BIRD Thursday, 25 January 1996 12:00AM
When the business history of our times is written, if anyone can be bothered, a good title would be The Era of Quack Nostrums. Benchmarking, downsizing, right-sizing, re-engineering, JIT, TQM: buzzwords and initials are coined as fast as business theorists can bang out pretentious, often incomprehensible tomes to justify them.
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