Levi’s Sta-Prest makes an impression on youth culture - Levi’s has moved away from the denim-clad hunks approach in new ads for its pre-creased clothes range
By ROBERT MCLUHAN Thursday, 25 March 1999 12:00AM
Levi-Strauss has made a big impact with the campaign for its pre-creased Sta-Prest range, in a switch of focus it hopes will help it recover from the world decline in denim jeans sales.
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