MARKETING MIX: Pen portrait
By DAVID REDHEAD Thursday, 25 June 1998 12:00AM
Shell UK’s Raoul Pinnell, nicknamed ’the Bishop’ for his pious demeanour and Christian beliefs, is consistent in the extreme and difficult to faze, according to our graphologist.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
