MARKETING MIX: The castaway client
Thursday, 25 July 1996 12:00AM
Richard Overy, a director of Hoseasons Holidays and its telemarketing division Hoseasons Marketing Systems, knows all too well that summer has arrived. Before taking up an IT role at the holiday company where he developed a marketing strategy based on cost-effective use of high-tech systems, he spent four years in mathematical modelling at the Ministry of Agriculture, Fisheries and Foods.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Media Planner PFJ £25000.00 - £30000.00 per annum, London
- SEM Manager - Top London Agency Ultimate Asset £30000 - £45000 per annum + benefits, London
- Digital Designer/Developer Propel £35000 - £40000 per annum, London
- Creative Director - Mobile agency Propel £65000 - £75000 per annum + £65000 - £75000, London
- Press Trading Director PFJ £60000 - £70000 per annum + Excellent Benefits, London
Most viewed
Most commented
