MARKETING MIX: The castaway client
Thursday, 25 July 1996 12:00AM
Richard Overy, a director of Hoseasons Holidays and its telemarketing division Hoseasons Marketing Systems, knows all too well that summer has arrived. Before taking up an IT role at the holiday company where he developed a marketing strategy based on cost-effective use of high-tech systems, he spent four years in mathematical modelling at the Ministry of Agriculture, Fisheries and Foods.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
