MARKETING MIX: The castaway client
Thursday, 25 July 1996 12:00AM
Richard Overy, a director of Hoseasons Holidays and its telemarketing division Hoseasons Marketing Systems, knows all too well that summer has arrived. Before taking up an IT role at the holiday company where he developed a marketing strategy based on cost-effective use of high-tech systems, he spent four years in mathematical modelling at the Ministry of Agriculture, Fisheries and Foods.
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