Garrard press campaign
By LISA CAMPBELL Thursday, 25 September 1997 12:00AM
Garrard, The Crown Jewellers, scoured the streets of London for women to appear in its latest press campaign. The ads through M&C Saatchi feature a series of ’beautiful heads’, crowned with Garrard jewellery. All of the models selected were non-professional and were chosen to reflect the traditional jewellers new contemporary image. Four press ads, based on an English Rose, Joan of Arc, African Queen and Red Indian, will appear in fashion and style magazines from October and will run to the end of the year.
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