SOAPBOX: CAM needs your support to solve this skills crisis
By COLIN LLOYD Thursday, 28 May 1998 12:00AM
Finding trained marketing staff with two years’ experience is about as rare as Winston Fletcher finding something kind to say about direct marketing. However, whether above- or below-the-line, the message reaching me is the same: a crying shortage of young talent and a cost spiral.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
