THIS WEEK: Paxo ad signals shift
Thursday, 31 October 1996 12:00AM
Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- MARKETING MANAGER B2B Morgan McKinley Tax Free+ bonus+benefits, Dubai
- Freelance PR Professionals: Major Players £100 - £300 per annum, City of London
- Group Account Director, international below-the-line agency (promotion and shopper marketing) | Shanghai Firebrand , Shanghai
- Associate Planning Director, international advertising agency | Shanghai Firebrand , Shanghai
- Copywriter - B2B David Thatcher Recruitment £30-40k dep experience, London
Most viewed
Most commented
