MARKETING MIX: The highest swingers in town

Thursday, 03 August 2000 12:00AM

If you’re chief executive of the Millennium Dome, a golf tournament might seem an unwise place to relax when you want to avoid jibes about running a below-par visitor attraction. But last week, Pierre-Yves Gerbeau chose the roof of one of London’s tallest buildings to do just that.

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