Mars 'heroes' by Abbott Mead Vickers BBDO

Thursday, 21 May 2009 09:55AM

Mars is giving away thousands of footballs this summer in a bid to encourage consumers not to just watch their sporting heroes but to "be" their sporting heroes.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Campaign Jobs

SEM Manager - Top London Agency Ultimate Asset £30000 - £45000 per annum + benefits, London
Digital Designer/Developer Propel £35000 - £40000 per annum, London
Creative Director - Mobile agency Propel £65000 - £75000 per annum + £65000 - £75000, London
Press Trading Director PFJ £60000 - £70000 per annum + Excellent Benefits, London
Media Manager PFJ £30000.00 - £40000 per annum + Excellent Benefits, London