BBC 'winter olympics' by RKCR/Y&R
Tuesday, 26 January 2010 01:50PM
The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Additional Information
Most viewed
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Wickes rolls out first social media campaign
- OgilvyOne names Annette King as EMEA chief executive
- Nike kick-starts global football campaign starring Ribery and Neymar
- TBWA scoops global Four Seasons brief
- Sky opens creative agency talks
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.





