Every week, the Careers page will profile a company running a job
advertisement in this issue of Marketing. If you can identify the
company, fax your answer and contact details to 0171 413 4504 or e-mail
us at: careers@marketing.haynet.com
One correct answer will be picked by our random selector to win a bottle
of champagne.
This week’s mystery company is the UK division of a Swiss-based
firm.
It has a long history, dating back to 1866, and owns a number of leading
brands.
Its UK headquarters are in Croydon, although it also has a site in
York.
Last year, it spent almost pounds 50m on advertising across all its
brands. This company uses a roster of agencies including
McCann-Erickson, J Walter Thompson and Ogilvy & Mather.
This year it doubled its ad budget on one of its top brands - and one of
its most famous TV ad themes - as well as investing pounds 10m in new
packaging.
It employs 15,000 people in the UK.
- Michael Luney of Post Office Counters was the lucky winner of last
week’s teaser, correctly identifying Safeway
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