Kettle Foods has unveiled a new web site for its core range of premium crisps, Kettle Chips, ahead of plans to sell direct online next year.
Kettle says the e-commerce service will not compete with its existing distribution network, adding that it will be aimed at people who do not currently have access to certain products.
Online customers will be able to buy crisps by the case in either 12 x 150g sizes or 24 x 50g. Kettle is also looking at selling a range of branded merchandise via the site.
The first stage of the new site features nutritional and dietary information and details of offline stockists. Also included is a 'get closer' section, where customers can subscribe to an e-mail update, enter competitions, get serving suggestions and download screensavers, after completing a simple data capture mechanic.
The other main feature is a 'trade' section, which gives advice to retailers on how best to merchandise products.
Site design and build was handled by Toucan, which was appointed to the five-figure business in November last year, following a five-way pitch against unnamed opposition.
Toucan has previously developed point-of-sale material for the brand and is currently undertaking a direct mail campaign to help drive traffic to the new site.
The review process and site development was overseen by Kettle Foods' commercial director, Josh Layish.
The site can be found at www.kettlechips.co.uk.
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