Poster Publicity, the outdoor media agency, has established a new company to handle the growing ambient sector. Tranzformer, which is headed by Craig Leiper from Poster Publicity and Dave Roberts formerly of Plein Air, will provide planning and buying of ambient media as well as event sponsorship and guerrilla marketing.
MEDIA: News in brief
Marketing, 08 March 2001, 00:00am
Poster Publicity, the outdoor media agency, has established a new company to handle the growing ambient sector. Tranzformer, which is headed by Craig Leiper from Poster Publicity and Dave Roberts formerly of Plein Air, will provide planning and buying of ambient media as well as event sponsorship and guerrilla marketing.
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