Guinness is reviving its famous "good things come to those who wait" slogan in the latest ad for the Dublin-brewed stout by Abbott Mead Vickers BBDO. Taking the proposition to its logical conclusion, the ad runs in reverse from the moment the first amphibious creatures emerged from ponds to start walking, via dinosaurs and cave-dwellers to the epitome of human evolution: three men at a bar with pints of Guinness. The ad is set to the song 'The Rhythm of Life' and was directed by Danny Kleinman.
Released: 06 October 2005
Guinness 'noitulove' by Abbott Mead Vickers BBDO
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Credits
- Creative Type:
- Television
- Agency:
- Abbott Mead Vickers BBDO
- Advertiser:
- Diageo
ProjectnoituloveClientGeorgina Meddows-Smith, marketing manager for GuinnessCreative agencyAbbott Mead Vickers BBDOCopywriterIan Heartfield and Matt DomanArt directorIan Heartfield and Matt DomanDirectorDanny KleinmanProduction companyKleinman ProductionsPost-productionFramestoreExposureNational television
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