The spot sees a man playing hide and seek with the creature, fleeing it and settling on a wheelie bin as his hiding place.
Released: 17 April 2009
Ladbrokes 'lemur' by M&C Saatchi
Ladbrokes is following up its controversial skydiving spot, which was banned by the Advertising Standards Authority for linking gambling with reckless behaviour, with a new ad featuring a giant lemur.
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Credits
- Creative Type:
- Television
- Agency:
- M&C Saatchi
- Advertiser:
- Ladbrokes
Project Ladbrokescasino.com – lemurClientAndy Harris, managing director, games and new channels, LadbrokesBriefAdvertise Ladbrokescasino.com as a place to get thrillsCreative agencyM&C SaatchiWritersDan McCormack, Luke BogginsArt directorsLuke Boggins, Dan McCormackPlannerJohn ClarkMedia agencyWalker MediaMedia plannerChris SmithProduction companyOutsiderDirectorScott LyonEditorArt Jones, SpeadePost-productionThe MillAudio post-productionThe Jungle GroupExposure TV
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