The print campaign, created by McCann Erickson, apologises to Londoners for losing touch, taking them for granted, and being negative, complacent and predictable.
All of the executions begin with the word "sorry" and use the Standard's Eros logo.
Released: 04 May 2009
Evening Standard 'sorry' by McCann Erickson
The London Evening Standard has launched a campaign apologising to Londoners for its performance in the past, as the newspaper kicks off a publicity attack ahead of its relaunch on 11 May.
All Comments
Jim Campbell - 07 May 2009
This campaign comes across like a moody, hormonal adolescent who shouts their apology at a parent before gasping 'It's so unfair!!'.
Nothing's changed then. Very poor.
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Credits
- Creative Type:
- Press
- Agency:
- McCann Erickson London
- Advertiser:
- Evening Standard
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