Instead of a dancing puppet, this ad sees a man attempting to rodeo-ride a pheasant in a bid to show how the drink helps you stay on top of your game.
Released: 14 May 2009
Drench 'pheasant rodeo' by CHI and Partners
CHI & Partners has created the follow-up ad to its award-winning "Brains" spot for Drench.
All Comments
Corn Flake - 18 May 2009
This smacks of the client asking for 'another brains' - the strategy feels forced, and a bucking pheasant just isn't as funny as a dancing puppet... end of.
Barack Obama - 18 May 2009
This has removed all the best elements of the original - and unlike Brains, the cgi is not very good. Its like the advertising equivalent of the Phantom Menace.
BumberClott - 18 May 2009
Not many adders can follow up a nice idea with another nice one.
Lordi followed up his Eurovision
smash with a belter, now that is wot i call thingy.
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Credits
- Creative Type:
- Television
- Agency:
- CHI & Partners
- Advertiser:
- Britvic Drench
Client Cameron Davidson, brand director, Britvic Brief Demonstrate the benefit of staying mentally hydrated in order to launch drench juicy spring water Copywriter Ewan Paterson PlannerBen Southgate Media spend£1m Production company Gorgeous Director Peter Thwaites EditorNeil Smith, Work Post-production company The Mill Audio post-production company Wave
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