Released: 03 June 2009

Top 10 surreal TV ads

Campaign presents its Top 10 surreal TV ads.

Video 1 - Orangina 'animal lust' by FFL Paris, 2008

Video 2 – Tango ‘orange man’ by HHCL, 1992

Video 3 – Cheestrings ‘Mr Strings’ by Fallon, 2009

Video 4 – Benson & Hedges ‘iguana’ by CDP, 1978

Video 5 - Stella Artois ‘bench’ by Lowe London, 2005

Video 6 – Guinness ‘surfer’ by Abbott Mead Vickers BBDO, 1999

Video 7 – Skittles ‘touch’ by TBWA\Chiat\Day New York, 2007

Video 8 – Cadbury Dairy Milk ‘gorilla’ by Fallon, 2007

Video 9 – Guinness ‘fish on a bike’ by Ogilvy & Mather, 1997

Video 10 – Starburst ‘bus stop’ by TBWA\Chiat\Day New York, 2007

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All Comments

Rob Mortimer - 04 June 2009

I only get the Starburst video and the others all just link to it again....

Louise Goldstein - 04 June 2009

Great Ads. Surreal but thought provoking. Ads need to be emotive and cut through the noise in order to be noticed otherwise you will go and put the kettle on during the ad breaks.

VoxAppeal - 02 September 2009

Agree with Louise. But as I am allergic to mundane, lazy adwork, I generally switch channels \(or switch off).

Also, most of them are specific to particular markets and cannot be simply \(lazily) "translated" to a different culture \(see "pulpeuse" in the Orangina ad). A great ad in one country is worthy of being just as impressive in any other.