The group, who are all named after the different ingredients that make up the drink, gather together and stride through the streets to a garden party.
Released: 02 July 2009
Pimm's 'the call up' by Mother
Pimm's has ditched the posh character Harry in favour of a group of eccentric individuals in its new spot by Mother.
All Comments
Alan Kittle - 02 July 2009
Great way of selling drinks, very reminiscent of Fat Les' Vindaloo from a few years ago.
Couldn't have better weather to accompany the launch either.
James T Kirk - 02 July 2009
Yes it does remind one of the Vindaloo video \(as well as the start of the video to Eye of the Tiger by Survivor). Mother really are on a roll, aren't they? They just get 'it'.
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Credits
- Creative Type:
- Television
- Agency:
- Mother London
- Advertiser:
- Pimm's
ProjectThe call upClientsKshitij Desai, senior brand manager; Georgina Meddows-Smith, brand director, DiageoBriefShow how the Pimm's jug adds sociability to the average British summer eventsWriterMother Art directorMotherMedia agencyCaratMedia plannerMichael RhodesProduction companyMJZDirectorTom KuntzEditorSteve GandolfiPost-productionTom Harding, The Moving Picture Company LondonAudio post-productionFactoryExposureUK TV
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