The spot aims to demonstrate how much fuel its 'start-stop' technology saves by cutting out the engine when the car comes to a stand stil.
Released: 01 July 2009
Audi 'economy drive' by Bartle Bogle Hegarty
Audi has released its third installment in the "new more fuel efficient Audis" campaign with a black and white spot featuring driving light bulbs.
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Credits
- Creative Type:
- Television
- Agency:
- Bartle Bogle Hegarty
- Advertiser:
- Audi
ProjectEco DriveClientPeter Duffy, head of marketing; James Millett, national communciations manager, AudiArt DirectorPaul Yull CopywriterAdi BirkinshawProduction companyStinkDirectorNeoPost ProductionThe MIllEditorTim Thornton-Allan, Marshall StreetAudio post-productionFactoryExposureTV
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