Voiced by James McAvoy, the commercial opens with people ‘waiting their lives away’ before changing pace and cutting to a group of people ‘living for the moment’, whilst the voiceover pronounces the virtues of impatience.
Released: 03 July 2009
Samsung 'impatience is a virtue' by Grey London
Grey London has produced a campaign to showcase Samsung's new full-touch mobile phone, in a bid to prove that 'impatience' is a virtue.
All Comments
Art Garfunkel - 03 July 2009
Has Samsung never heard of the hare and the tortoise? I guess this will appeal to the target market pretty effectively, though.
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Credits
- Creative Type:
- Television
- Agency:
- Grey London
- Advertiser:
- Samsung
ClientMikah Martin-Cruz - Marketing Director for Samsung Electronics (UK&I)CopywriterGrey LondonArt directorGrey LondonMedia agencyStarcomMedia plannerAlexia PilavachiProduction companyMoxie PicturesDirectorNeil GorringeEditorJames RosenPost-production companyThe Moving Picture CompanyAudio post-production companyWave
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