The all-singing-(less)-dancing 60-second ad, created by DDB, opens on a man being turfed out of his city office block. As the box containing his last worldly possessions collapses onto the pavement the man breaks into a jubilant song.
Released: 03 July 2009
VW 'positive thinking' by DDB London
VW is hoping to position the Passat marquee as the "one thing you can be sure of" during these economically turbulent times with a new spot that puts a musical twist on the recession.
All Comments
Art Garfunkel - 03 July 2009
Love it. The musical style matches the message perfectly. The recession references are ever so slightly slightly overcooked, but the tunnel overtaking sequence made me laugh out loud.
Corn Flake - 03 July 2009
I knew we needed a sing-a-long-a-recession song, brilliant. I'll make sure to sing it with vigor as a walk down my vacant high street.
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Credits
- Creative Type:
- Television
- Agency:
- DDB London
- Advertiser:
- VW
Project namePositive Thinking ClientKirsten Stagg, marketing communications manager; Daniel Hill, communications manager, Volkswagen UK BriefShow how the Passat stands for dependability in a world full of uncertainty. CopywriterDave Henderson Art DirectorRichard Denney PlannerCaroline Parker Agency ProducerNatalie Powell DirectorNoam Murro Production companyBiscuit@Independent Media agencyMediacom Media plannerDuncan SnowdenExposureTV
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