Released: 03 July 2009
Celebs at Glastonbury were branded with 'Mum' tattoos as Karmarama launched a campaign to raise awareness of the White Ribbon Alliance, a charity that seeks to stop women in developing countries dying during childbirth.
A series of films, screened at the stage areas around Glastonbury, drove people to the experiential activity where people could pledge their support by getting a 'mum' tattoo.
The White Ribbon Alliance for Safe Motherhood is a coalition made up of individuals and organisations working in over 100 countries to make pregnancy and childbrith safe for all women and newborns internationally.
The group will stage their next appeal at the G8 summit.
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Project name White Ribbon Alliance – Glastonbury Mum tattoo campaignClient Brigid McConvilleBrief Raise awareness of the White Ribbon Alliance as a charity saving the lives of Mums in developing countries, generate PR and sign ups to the Million Mums campaign at GlastonburyCopywriterSimon Connor & Stephen CrossArt directorSimon Connor & Stephen CrossPlanner (creative agency)Fern MillerProduction companyKreamExposureExperiential, film, PR
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