The posters which ask what price your life? aim to raise awareness, ahead of Network Rail’s summer No Messin’ Live campaign fronted by boxing champion Amir Khan.
Last year there were around 9,000 reported incidents of trespass on Britain’s railway, although the true figure is thought to be much higher.
Released: 06 July 2009
Network Rail 'adult trespass' by Aqueduct
A hard-hitting poster campaign uses railway sleepers made of coffin lids, to warn of the dangers of trespassing on railways.
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Credits
- Creative Type:
- Outdoor
Client Mark Shaoul, Head of Marketing Services, Network RailBrief To raise awareness of the dangers of trespassing on the railway. The target being to reduce accidents on track and level crossings.Copywriter Nicole Shelley Art director Clive RussellPlanner (creative agency) Glyn Teifi-Jones Photographer Dan Pothecary Retouching companySmoke and MirrorsExposure All Network Rail owned and operated stations
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