The spoof outtakes from the shoot see the two meerkats messing around on set, playing tetris and inhaling helium from balloons.
A number of wardrobe and set malfunctions also occur with Sergei's computer breaking and Aleksandr loosing his pants.
Seeding on the comparethemarket.com website, the blooper film aims to further raise awareness of the price comparison site and its oft-confused sister site comparethemeerkat.com.
Released: 30 July 2009
Comparethemarket.com 'Sergei bloopers' by VCCP
The Russian meerkat Aleksandr Orlov and his side-kick Sergei are back in a new viral blooper reel from its latest ad.
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Credits
- Creative Type:
- Digital
- Agency:
- VCCP
- Advertiser:
- Comparethemarket.com
Project nameAleksandr - ‘Sergei Bloopers'Clientcomparethemarket.comBriefTo raise brand awareness and name recallCreative team Matt Lloyd, Rich Connell, Clem WoodwardPlannerGeorge EverettMedia agencyZedProduction CompanyPassion PicturesDirectorDarren WalshPost-productionPassion Pictures Audio post-productionWave StudiosExposureOnline, Sky ‘Green Button' On Demand
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