The campaign, called "come as you are", intends to let students know that it doesn't matter whether they've passed or failed their exams.
The images were shot by photographer Felix Larhar.
Released: 19 August 2009
McDonald's 'come as you are' by BETC Euro RSCG
BETC Euro RSCG has created a print campaign for McDonald's to coincide with the release of the Baccalaureat exam results.
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ADAM SMITH - 01 September 2009
Taken without the ad description, this gives me the opinion McDonalds fails you.
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Credits
- Creative Type:
- Press
- Agency:
- BETC Euro RSCG
- Advertiser:
- McDonalds
Project nameCome as you are
Client Nawfal Trabelsi, Nathalie Le Garlantezec, Amaya Fournau, McDonald’s France Copywriter Dominique MarchandArt Director Jean-Michel AlirolPhotographer Felix Larher
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