The ad, entitled 'Confessions', sees "Sam" eating the sandwich her husband has prepared for his lunch, as the quality of Kingsmill white bread proves too good to pass up.
Released: 14 September 2009
Kingsmill 'confessions' by M&C Saatchi
A woman can't resist taking a bite out of her husband's Kingsmill sandwich in this latest spot from M&C Saatchi.
All Comments
Ad cruncher - 15 September 2009
Wow, i bet that looks just like the animatic! Bad, bad ad making peeps. How are you going to challenge Hovis with such 80's dross?
peter lynex-hopkins - 01 November 2009
My confession is, this is utter crap. Its no wonder the public turn to the Beeb in ad breaks these days to see what's happening cause there is fuck all happening on ITV. One bloody mary for me thanks ...
Nic Niewart - 02 November 2009
I think it is a symptom of the state of ITV- and most TV channels.
They say that advertising is deserting TV and moving to the net. They say that TV advertising isn't working.
With ads like these, I can see why.
TV advertising is the best and most powerful medium WHEN USED WELL, because it has sound and vision together in an engaging and entertaining way. In days of yore, you looked forward to the John Smiths TVCMs, the Olympus, Hovis, Cinzano, Parker Pens, etc because they were invariably better than the show that they were in.
These Kingsmill TVCMs are SO bad, they make me switch over and check out TANK OVERHAUL, HOW THINGS WORK even the JEREMY KYLE show- anything- so long as I don't have to watch them.
dave edwards - 10 November 2009
I can not see this working for FMCGs and is no where near as original as the hovis ad. It just feels like a square block trying to fit into a round hole: http://freshthought.co.uk/2009/11/kingsmill-confessions-call-me-cynical/
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Credits
- Creative Type:
- Television
- Agency:
- M&C Saatchi
- Advertiser:
- Kingsmill
Project nameConfessionsClientJon Wilson, Marketing DirectorBriefShow case the irresistibility of Kingsmill’s Great Everyday bread and demonstrate the brand’s insight into modern family life. CopywriterMartin LathanArt directorNed Corbett WinderPlannerHoward MillerMedia agencyZenithOptimediaMedia plannerMatt ThomasMedia spendCirca £4m for Great EverydayProduction companyMoonDirectorMike StephensonEditorLoaded DicePost-production companyMPCAudio post-production companyWave
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