The ad shows a young boy watching his Indian parents prepare delicious food before he is shown all grown-up.
Released: 21 September 2009
Patak's 'Patak' by JWT London
JWT evokes childhood memories of 1960s Indian immigrants bonding with their UK neighbours over curry in its latest campaign for Patak's.
All Comments
stu park - 24 September 2009
This made me feel great.
They managed to do the often cliched 'natives and immigrants getting on really well' in a really credible way.
Story didn't feel laboured or self-indulgent.
Nicely shot.
Rob Mortimer - 24 September 2009
Oh so much better than the recent Uncle Bens stuff.
It feels authentic, truly of Indian culture but based in Britain. It's charming and sells the product without feeling like a hard sell.
Sounds like there was some interesting planning behind "Why Britain Loves Curry" too. Great great stuff.
Danielle Locke - 12 January 2010
I'm conducting some research on the use of nostalgia in advertising in response to the recent influx in nostalgic themes that ads like this Patak's ad encapsulates. If you could take 5 minutes of your time to complete the attached questionnaire, I would be most grateful.
Many thanks.
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Credits
- Creative Type:
- Television
Project namePatakClientPeter Baxendell, marketing director, Patak'sBriefRe-launch Patak’s curry saucesCreative agencyJWT LondonArt director Russell RamseyCopywriterJason Berry TV ProducerDoug WadePlanner (creative agency) Hilde OordAccount director Dan DuffettMedia agencyZenithOptimediaMedia plannerGuy RogersDirectorCraig CashProduction company RogueEditorScot Crane at The QuarrySoundSam Ashwell at 750mphExposureNational TV
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