The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.
But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.
VIDEO 1: Mission impossible
VIDEO 2: Bouncy sofa
VIDEO 3: Dining table
VIDEO 4: Hoover
VIDEO 5: Jig
VIDEO 6: Swimming
VIDEO 7: Bike
VIDEO 8: Juggle
Released: 05 October 2009
Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi
Change4Life, the department of health healthy eating initiative has signed up as the sponsor of The Simpsons on Channel 4 and is promoting the tie-up with a series of idents.
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Grilla Login - 05 October 2009
Plant yourself alongside the Simpson's, expose yourself for the pale imitation you are.
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Credits
- Creative Type:
- Television
- Agency:
- M&C Saatchi
- Advertiser:
- Department of Health
Client Sarah Haynes, head of Change4LifeCopywritersJames Lowther, David FleetwoodArt directors Bill Gallacher, Gary MonaghanPlannerEmma BathoMedia AgencyManning Gottlieb OMD / CaratProduction companyAardman AnimationsProducerJason Bartholomew, AardmanDirectorLuis CookAudio post-productionJungleExposureTV idents
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